Michel Roig appointed as Chief Sales Officer, Head of Global Sales at Audiodo International AB

December 4, 2023

We are pleased to announce the appointment of Michel Roig as the Chief Sales Officer at Audiodo. With an extensive background in international sales and general management, Michel brings a wealth of experience and expertise to our organization. 


Michel joins us with over 20 years of industry experience, having held key leadership positions in various renowned tech companies, most recently as President for Business Area Payments & Access at Fingerprint Cards AB. His proven ability to build high-performing sales organization, growing revenue and developing successful go-to-market strategies makes him the perfect fit for Audiodo as we continue to expand our market presence and drive innovation in Personal Sound. 


As Chief Sales Officer, Michel will play an important role in shaping and executing our sales strategies, growing customer base, initiating strategic collaborations, sales processes, and building stronger relationships with our customers. His deep understanding of customer needs, combined with his ability to identify new market opportunities and product fit, will be instrumental in driving our revenue growth and cementing our position as an industry leader. 


Michel is known for his exceptional leadership skills, collaborative approach, and relentless work ethics. He has a proven track record of building & transforming sales organizations, driving revenue growth, and delivering outstanding results. His passion for technology and his dedication to delivering exceptional customer experiences align perfectly with our company values. 


We are thrilled to welcome Michel Roig to our management team. We believe that his visionary leadership, strategic acumen, and extensive international sales experience will greatly contribute to our growth and success in the rapidly evolving industry we operate in. 


Please join us in extending a warm welcome to Michel as he begins this exciting chapter at Audiodo International. We are confident that his integration into our team will be seamless, and we look forward to the great things we will achieve together. 


Michel starts this new assignment on January 2nd 2024. 


Welcome aboard, Michel Roig! 


For more information, please contact: 


Karin Fahl Hallberg 

Head of HR 


+46 760 208485